Why every natural brand isn’t superior?

Natural products are altogether the hype nowadays. Buyers care about non-chemical products and are putting forth a cognizant attempt to give close consideration to hurtful synthetic substances and turning towards organic products.

The vast majority imagines that because an item says ‘no additives’ or ‘100% natural’, it implies that it is best for us.

Let’s understand the chief details regarding the same.

“Natural”, “all-natural” and “organic” are some words that tempt us to buy any product even the extremely expensive ones.

According to the Federal Trade Commission, any product labelled natural cannot use any synthetic ingredients. This is a perfect definition, right? No, because the term “synthesis ingredients” has no legal definition. Therefore, the label with natural written on it can refer to simply anything and everything.

Coming to some serious issues faced because of these products:

1. Dangerous fragrances, dyes and preservatives are generally hidden behind this flowery term to make things attractive.
2. Certain natural ingredients including essential oil may contain allergies and skin and respiratory irritants.
3. Natural does not mean “no dangerous chemicals”. Even ricin, one of the most dangerous substances is organic.
4. They are quite dangerous for the environment as their increasing demand leads to over-exploitation of natural resources.

So, how to be a smart consumer?

Rather than dropping brands, be a shrewd customer:

1. Look for ingredients in the product.

2. Avoid synthetic colours and fragrances.

3. Check whether it is certified “green” or not (environmentally beneficial).

4. It should be free from CFC’s.

5. Check for dermatologist, sensitivity and allergy tested products.

Whether to utilize natural or synthetic products is up to you. But, at whatever point you’re bringing new items into your daily practice, you ought to consistently research. Blind trust can be harmful. Be smart enough to first acquire knowledge, then trust the product you buy.

“Facts are irrelevant. What matters is what the consumer believes.”

— Seth Godin

What are your opinions on false marketing and what can be done to put an end to it? Please let us know in the comments below.